Content Creator & Social Media Storyteller

Job Title: Content Creator & Social Media Storyteller
Hours: Part-time or Full-time depending on the right person
Department: Online
Level: Individual Contributor
Reports to: VP of Online
Wage: $83,000-$90,500/ year
Location: San Francisco (on-site at the 16th Street Factory, with flexibility for editing and scripting)

About Us

Dandelion Chocolate is a craft bean-to-bar chocolate company, based in San Francisco’s Mission District. We make chocolate from just two ingredients — cocoa beans and cane sugar — and travel to origins as often as we can to build long-term, trust-based relationships with the producers who grow and ferment our beans. What happens daily inside our factory is quietly extraordinary: a head chocolatier experimenting with shiso and sake for a new collection, a roast profile dialed in after months of tasting, a single-origin bar that carries the fingerprint of a specific farm, a specific harvest, a specific person.

We’ve always believed that people connect with real stories told by real people and we’re seeking a Content Creator & Social Media Storyteller to bring that instinct to video and expand our relationships using social media.

About the Role

This is not a social media management job with a creative component — rather, it’s a creative job that happens to live on social media. Every product at Dandelion has years of R&D, sourcing relationships, and human decision-making behind it. Your job is to find those stories, investigate them, shape them, and share them in a way that makes them shine.

This role is an embedded investigative video journalist in the factory, which means you’ll be there when Nick, our Head Chocolatier, has a sudden bonbon inspiration and needs someone to capture it before the moment passes. You’ll have the foresight to know that a quick iPhone clip of a first experimental batch becomes the star of our campaign months later. Most of what you create will be shot this way — immediate, intimate, and in-the-moment — because that’s what shows our authentic story. On occasion, you’ll work with a professional videographer to build a content library for product pages and larger campaigns, and you’ll work with the team to decide when that investment makes sense and how to use that footage well afterward. When the packaging doesn't arrive, the machine has a hiccup, and the shoot you had planned isn’t happening — and you’ll find the story in that instead.

You are responsible for content across Instagram (100K followers, with a goal of reaching 1M), TikTok, and YouTube, and work with professional videographers for video on product pages. You’ll be the primary architect of how Dandelion’s craft story is told across all of them. While Instagram is our most established channel and our top priority, TikTok, YouTube, and X are exploratory and yours to shape.

This is an end-to-end role. You’ll script, shoot, edit, caption, and publish. You’ll use AI tools and editing software fluently. You’ll organize bi-weekly content roadmap meetings with our Product, Copywriting, and cross-functional teams, and you’ll work closely with our Ads team to make sure paid and organic storytelling stay consistent. You’ll collaborate with our Copywriter when needed, but you’re largely self-sufficient.

Physical products mean unpredictable schedules. A production delay, a packaging hold, a machine that needs attention. These things happen and will change your plans. The best version of this role sees those moments not as obstacles but as material.

A Day in the Life

The morning starts in the pastry kitchen, and you have a phone in your hand. Lisa, our Exec Pastry Chef, is setting up a full R&D tasting — three new cookies are being evaluated and every person in the room, including you, will taste, score, and add notes into Draught Lab. You’re not just there to capture it. You pull up a stool, taste alongside the team, and add your scores like everyone else. While you’re doing that, you’re also clocking the details: the way Lisa arranges the samples, the quiet concentration before anyone speaks, the moment someone’s face changes after the second piece. You find the right moment and grab your shot before the table is cleared.

In the afternoon, you shift gears. Tonight, Stephen is hosting a date night class with a live demonstration of his chocolate Opera cake. Right now he’s busy in the kitchen, scaling sugar and butter, thinking through the story he wants to tell the room later. You spend twenty minutes with him. Not interviewing him exactly, just being present, asking a question here and there, letting him talk through his thinking while you listen and occasionally film. You already know this isn’t just content for tonight. The way he talks about layering flavors is the kind of detail that could open a longer piece of content down the line.

By late afternoon you’re back at your desk, pulling clips from the day. The cookie tasting and Opera cake preparation look like two separate moments, but sitting with the footage you can already see they’re the same story about the thoughtful, iterative process of making craft chocolate. You start a rough assembly, tag the clips you want to hold for the holiday campaign, and add a note to the content roadmap for next week’s meeting. Tomorrow the packaging for a new origin bar arrives — or it’s supposed to. Either way, there will be something worth capturing.

About You

You love telling craft stories — not as a professional interest but as a genuine orientation toward the world. You find yourself watching a ceramicist’s hands or reading how a specific fermentation method changes a flavor profile, not because it’s relevant to a project but because you can’t help it. You are most alive creatively with a phone in your hand and something worth capturing in front of you. You also have the range to step back and think editorially — to know which moments are the opening scene and which are the epilogue, and how a clip shot in January might anchor a campaign in October. 

This isn’t your first time working across teams in a dynamic, brand and product-focused environment. The team knows they can count on you to be mindful of factory safety (you always wear a hairnet and ask before entering a workspace), individual preferences (who doesn’t want their image on social media), and making sure you double-check for grammatical and spelling errors before posting to represent Dandelion at its best. 

You know you are successful if Instagram is growing steadily toward that 1M follower goal, we have high engagement, and the content produced is consistently driving traffic to our products. Strangers on the internet feel like they know Nick, Lisa, and Stephen by name and know what it feels like to be working in this dynamic place. 

Your Day-to-Day Entails

• Content Creation & Storytelling: Own end-to-end production of video and written content across Instagram, Facebook, TikTok, and YouTube. Lead with iPhone-native, in-the-moment capture that prioritizes authenticity and intimacy. Occasionally collaborate with a professional videographer to build a content repository for product landing pages and larger campaigns. Develop Reels, long-form video, captions, and scripts that build genuine connection between our audience and the people and craft behind every product.
• Social Media & Channel Management: Manage and grow Dandelion’s social presence across all platforms, including posting and engaging with our community.
• Content Planning & Cross-functional Collaboration: Organize and lead bi-weekly content roadmap meetings with cross-functional teams. Develop a rolling content calendar that anticipates product launches, seasonal moments, and origin stories while staying flexible enough to respond to what’s actually happening on the factory floor.
• Ads Consistency: Partner with the Ads team to ensure that paid content reflects the same storytelling standards and voice as organic content. The story shouldn’t change because it has a budget behind it.
• Adaptability & Factory Pulse: Maintain a constant read on production schedules, packaging timelines, and factory happenings. When plans change — and they will — pivot quickly and find the story in the new reality.
• AI & Production Tools: Use AI tools and editing software fluently to support efficient, high-quality end-to-end production without sacrificing creative judgment.
• Other tasks as necessary.

Requirements

• 3–5 years of experience in content creation, social media storytelling, or a related creative field, with a demonstrable portfolio.
• Video storytelling is the core of this role — you are confident, practiced, and creative with it.
• Experience working with professional videographers and editing that footage for deployment across channels.
• Strong writing skills for captions, scripts, and short-form copy.
• Experience managing social media accounts and growing engaged audiences.
• Comfortable with AI tools and editing software.
• Highly organized and able to manage a content calendar across multiple channels and stakeholders.
• A genuine love for craft — chocolate expertise is not required, but curiosity and enthusiasm for how things are made absolutely is.

Benefits

Dandelion Chocolate invests in its people and culture. All team members receive medical, vision, and dental benefits as well as the option to enroll in our 401k program, paid vacation time, holiday pay, and paid sick time. In addition, our team members enjoy commuter benefits, FSAs, local gym discounts, the chance to travel to origin and our Japan locations, professional development opportunities, and more chocolate tasting than you will know what to do with.

How to Apply

Please email [email protected] with the following:

• Your resume and a brief cover letter.
• A link to a piece of your own work you’re proud of and a few sentences on why it represents you.
• Two or three accounts you think are doing storytelling exceptionally well and what you think they’re getting right.

We do our best to respond to all serious candidates within 7–14 days and look forward to hearing from you.